It’s Not Always Best to Do More
Sometimes Doing Less Is Better Do less, but better. I think Dieter Rams coined that phrase, but whenever I hear it, I hear it in Mike Whelan’s voice. If you don’t know Mike, fix that. He wrote a fantastic book about finding your place in the lawyer space and runs the Lawyer Forward Facebook group. […]
YOU Have to Stop Holding Your Firm Back
It’s not what everyone wants to hear, but it’s what everyone needs to hear. You’re what is holding your firm back. Great, y’all fucking hate me… terrible way to begin this, right? But here’s the thing, have you ever been wrong about something and changed your mind? I hated cauliflower as a kid. Thought it […]
There Are Times You Don’t Want to Stand Out
Like Wearing a Neon Suit to a Funeral For the longest time, the biggest fight between businesses and even people, was resources. You needed land to farm.You needed fresh water to survive.You needed metal to make better tools and weapons. Now, apparently, we need the internet to binge-watch Season 2 of Bridgerton. Jokes aside, the […]
How Do I Start a Law Firm?
The Beauty (and Brutality) of Doing It Right From Day One Starting a law firm is hard. Most firms fail early for one (or more) of the same reasons: Recently, I spoke with law students and new lawyers about starting their own firms. But even if you already run a well-established practice, there’s a lot […]
Who’s your ideal client?
First things first, you need to know what your ideal client looks like. The more channels you market on, the fewer people see each thing which makes it more important to build a personal brand, focus on an ideal client, and get out there at scale. As I sit down to write this, no joke, […]
5 Ways to Make Better Decisions
I think there’s an 83% chance you actually read this. Success is the intersection of preparation, opportunity, and luck. Recently, my four-year-old has been learning two different games. My dad has been teaching him chess, and I’ve been playing a lot of Marvel Battleworld with him. In that game, you play Marvel characters with different […]
What Happens Between Being Known and Being Hired?
So I’ve been doing some thinking…What happens between a client knowing you exist and hiring you? I’ve been thinking a lot about client journeys, basically, what happens between a client knowing you exist and hiring you. In the book Permission Marketing, Seth Godin writes about a summer camp. What they realized is that by getting […]
It’s Time to Get What You Want
What Do You Want? I find myself saying this over and over again, oftentimes to myself (thankfully, quietly in those instances). Last week, I was on a cruise, and I found myself complaining about a lot of stuff. Thankfully, other than my son slicing his face open (he’s fine now), nothing was serious, it was […]
10 Vital Lessons You Probably Forgot About
Last week, I had the honor of speaking at the Maximum Lawyer Conference. It’s always a blast to get asked to speak, and even cooler when it’s to a group like this, aka my people. Growth-minded law firm owners who are chill. No one brags about who ordered the biggest steak or cares if you […]
7 Ways To Decide “What Do I Charge This Client?”
You want to know what industry I think teaches me the most about my law firm? Feel free to take a guess. Ready for it? The restaurant industry, and here’s why. As much as we might want to be fancy, white-collar, ivory tower types, that’s not really where we sit. No one is going in […]