Profitable Can Still Be Too Expensive

What do Marie Kondo, Jurassic Park, and a law firm owner staring at a profitable lunch on the calendar have in common? It is not that Marie Kondo could have saved Jurassic Park with better labels. Although “raptor paddock” does feel like a category that should have received more attention. All three force the same […]

Training Only Works When the Next Case Changes

What do Serena Williams practicing a serve, Mr. Miyagi teaching Daniel to wax a car, and a law firm owner training the team on a new client-update process have in common? It’s not that any of them need a 43-slide presentation. Although I would absolutely watch Mr. Miyagi explain “wax on” while someone from HR […]

Working 80 Hours Is Not a Growth Strategy

A law firm growth strategy should not require an 80-hour week. If ordinary operations need emergency-level effort, the model is broken. What do Michael Jordan playing through the flu, John McClane crawling through the air vents in Die Hard, and a law firm owner answering a “quick question” at 11:47 p.m. have in common? It […]

Books Worth Reading (Including One That Says Not To)

Reading Gang Leader for a Day, I was struck by how often the leadership issues matched conversations I have coaching law firm owners, working with my own team, and helping clients with theirs. Which is a weird thing to realize. You pick up a book about a gang leader and find yourself thinking, “We covered […]

The First 15 Minutes Decide Whether Marketing Worked

A law firm intake process can make or break the promise your marketing makes. What do a Super Bowl ad promising the easiest purchase of your life, Dorothy finally reaching the Emerald City only to get stopped at the gate, and a law firm website saying "We’re here for you" before the caller lands in […]

The 10,000-Client Mistake I Could Have Fixed in 15 Minutes

What do Billy Beane building the Oakland A’s in Moneyball, a law firm owner treating the CRM like a dusty address book with a login screen, and me inheriting roughly 10,000 prior traffic-ticket clients with no real follow-up system have in common? It is not that we all needed one more spreadsheet. Although, to be […]

The Invisible Work Running Your Firm

What do Leslie Knope, Elon Musk, and I have in common? It’s not our level of fame…it could be a love for waffles though. But really…we are all the same story in different costumes: when our systems can’t hold the work, we try to. Leslie Knope becomes the entire town’s emotional support animal. Elon falls […]

When “The Plan” Stops Working

What do Ferris Bueller, Thomas Edison, and me staring at the scale like it just filed a motion to dismiss my happiness have in common? They all hit the same moment: the thing worked… until it didn’t. Ferris could charm his way through one more “sick day” until the principal basically went full Terminator. Edison […]

Your Calendar Is Lying to You. Here’s the Fix.

What do a Disney vacation itinerary, Indiana Jones’ map, and a law firm owner’s calendar have in common? It’s not that all three involve too much walking, questionable snack timing, and at least one person saying, “We can probably squeeze this in.” It’s that the map looks a lot cleaner than the actual adventure. On […]