Why Do You Do What You Do?

So why do you do what you do? There is a reason, and that is what we are talking about today. This might be sobering at first, but bear with me—I promise it has a happy ending, just like your story should.

Motivation

I am reading Daniel Pink’s Drive, and the research behind extrinsic and intrinsic motivation is fascinating:

And yet, we all continue to get up, put on a suit (or Hawaiian shirt), and come to work every day.

Sure, maybe we hope to be happy when we make partner, or maybe we don’t want to be seen as a failure, or maybe we don’t want to let down our family counting on us to cover bills.

The faster you find a GREAT answer and live that answer, the faster you will be happy and successful.

For me, it goes back to my first seven years as a lawyer. Between my time as an ASA and then as a criminal defense lawyer, more colleagues died from suicide, stroke, heart attack, or overdose than retired. Eventually, that was a wake-up call to stop grinding 60-70 hours a week for little money and no life.

This led to drastic changes in my firm and inspired what I do with LegalEase: to help colleagues avoid common financial and marketing pitfalls in our industry.

Dark humor note: Googling “why do lawyers do what” suggested “why do lawyers do whatever they want.” Apparently, even Google doesn’t understand us.

How I Found My Why

Here is how I identified my purpose and how you can do the same:

1. Identify what you dislike:

2. Identify what you like:

3. Minimize what you dislike:

4. Maximize what you enjoy:

5. Craft a mission statement:
“I help blue-collar professionals who were injured through what will be one of the most difficult times of their life.”

For LegalEase and Lawyer with a Life:
“I help growth-minded law firm owners run a firm they can be proud of and live a life that is even better.”

Simon Sinek’s framework (Start With Why) is also helpful:
To [do something] so that [outcome].

Then What?

Then you have to act on it. Make the changes and live by your mission statement.

I could not close the criminal defense side immediately because of revenue needs. But I stopped marketing criminal cases and focused on PI. Criminal referrals decreased, but PI leads grew from 0 to 50 and beyond.

We also:

At every step, we asked ourselves:

On tough days and lean months, we asked: Are we helping them as promised?
On great days and record months: Are these results aligned with our mission?

Progress, not perfection, is the goal. There will still be bad days, but fewer and farther between.

The Promise of Your Why

Finding your why and living it creates the potential for true fulfillment. Happiness and success are possible when your daily work aligns with your purpose.

Until then, have a great weekend. And may you avoid crossing paths with Natasha Lyonne—because in this hypothetical, she might find your killer before anyone else.

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