The First 15 Minutes Decide Whether Marketing Worked
A law firm intake process can make or break the promise your marketing makes. What do a Super Bowl ad promising the easiest purchase of your life, Dorothy finally reaching the Emerald City only to get stopped at the gate, and a law firm website saying "We’re here for you" before the caller lands in […]
Who’s your ideal client?
First things first, you need to know what your ideal client looks like. The more channels you market on, the fewer people see each thing which makes it more important to build a personal brand, focus on an ideal client, and get out there at scale. As I sit down to write this, no joke, […]
What Happens Between Being Known and Being Hired?
So I’ve been doing some thinking…What happens between a client knowing you exist and hiring you? I’ve been thinking a lot about client journeys, basically, what happens between a client knowing you exist and hiring you. In the book Permission Marketing, Seth Godin writes about a summer camp. What they realized is that by getting […]
7 Ways To Decide “What Do I Charge This Client?”
You want to know what industry I think teaches me the most about my law firm? Feel free to take a guess. Ready for it? The restaurant industry, and here’s why. As much as we might want to be fancy, white-collar, ivory tower types, that’s not really where we sit. No one is going in […]
The 7 Steps To Building Your Story
I want to talk about soul. Scratch that. I want to talk about Soul. After having my four-year-old watch Cars, Encanto, or Monsters Inc. about 10,000 times, it was time to expand his horizons a bit. And look, let’s be honest, he didn’t really understand the core of the movie. But he laughed at the […]
Who Isn’t On Social Media?
It’s never been easier to find an audience. Recently, I watched Age of Samurai: Battle for Japan on Netflix. As cool as it was (I highly recommend it if you like military history documentaries), you know what stood out to me the most? Nothing actually helpful for trivia. Instead, what impacted me the most was […]
5 Questions to Get the Best Reviews
So I started watching Season 4 of Stranger Things. I know, I know, I am way late to the party. And I have to be honest. I made sure to watch the recap before the season started, and for a solid five minutes, I doubted that I had even watched Season 3 of the show. […]
Redefining Connections: The Power of Referrals and Rethinking Business Cards
Confession time. I completely stopped carrying business cards. Not because I have anything against them. You just usually only need them in two situations. Otherwise, you might not need them at all. From the standpoint of a one-on-one lunch or a small networking event, I hate them. And here’s why. If I give you my […]
Unlocking the Power of Content Creation: From North Dakota to Social Media Mastery
One of the most underappreciated parts of our 13-month road trip has been seeing how places compare to my expectations. Considering I am terrible with geography, this usually boils down to something like, “I didn’t think this place would look like this.” For example, the La Brea Tar Pits turned out to be more of […]
Carving Out Your Niche: The Art of Differentiating Your Law Firm
Last week I was in Kansas City, and when I tell you I ate half my body weight in BBQ, that would be hyperbole, but not by THAT much. Thank you to Mike Whelan for being a great tour guide and always being an excellent chat partner. I got to try Q39, Pigwich, Joe’s Kansas […]