Ideal Client Avatar Sheet
Who do you actually want your firm to serve? The Ideal Client Avatar Sheet gives you a place to work through what those clients want, what they want to avoid, the alternatives they have, and why they would choose your firm. It also asks you to connect your services to their immediate goals.
Start with clients you enjoyed helping. Write down what they had in common, then use the questions to make your message more specific. You can apply the same exercise to a referral source. For the next step, use your answers alongside the Marketing Plan SOP.
FREE
