More Issues
Than Marvel

Unpacking Your Lead Metrics – A Roadmap to Enhanced Client Acquisition

The Art of Saying 'No': Mastering Boundaries for Galactic Success

10 Tips to Master your Phone📱

Beyond the Status Quo: Iterative Strategies for Next-Level Legal Marketing

Firm Core Values

10 ChatGPT Prompts to Help You Build the LEI’D Back Life

Writing Your Obituary – Planning Your Life Legacy

Charting the Course (to Mt Doom): Turning a Goal Into a Plan to Get There

Discover how Topgolf blends business with fun to boost your networking game—10 reasons it’s a perfect spot for connecting and closing deals.

Discover how group consensus can turn your law firm's decisions into superpowered successes – just like the Avengers (and even the Spurs!).

What do Steve Jobs, Michael Scott, and 2017 Jordan Ostroff have in common? Let’s dive in. Steve Jobs, the legendary founder of Apple, wa

What do Seth Godin, Back to the Future, and I have in common? Seth Godin, the marketing guru, has been sending out daily emails for years

As I often say, the best part of this industry is the people. While so many lawyers get a bad rap for being egotistical assholes (because m

You can find the right people without a full CSI Team. Last week, we talked about breaking down your marketing plan and figuring out the raw

Read on to learn what actually drives success Goals are pointless. There I said it. WAY too often we get caught up in a BHAG (big hairy

What time is it? Time for another newsletter! Hey |first-name|, Time. We kill it. We save it. It's money. And if you drive like me...we m

Last Week on Jordan O in The Know...cue dramatic music!!! But seriously, we spoke about how you figure out what brand you're trying for. Ma

1,300,000 million lawyers. 400,000 firms. Why are you the best choice for anyone? And to make matters worse, no one ACTUALLY wants to hire u

By the time you read this, January will almost be over. Meaning 1/12th of the year is gone. Isn't that NUTS. I feel like there are two time

I DID IT! I hit a NERVE. And I am so glad that I did. First, I want to make sure my point is clear. I don't care if you USE gmail.com, o

Coming to you live from the past - is that a thing? And I think we can do it without going 88 MPH or having a flux capacitor. This content

Hey |first-name|, All the world's a stage, And all the men and women merely players. Shakespeare may have been the original influencer. It h

So I am back from Hawaii officially with a bunch of new shirts! They were all made in China, but bought in Hawaii so they’re official… Anyw

Am I Unique? For me, I know the answer is YES (often to my detriment...) But for you, and your firm, are you? And if so how? If you immediat

Do Less, But Better! I think this was coined by Dieter Rams - heck of a name! But whenever I say it in my head I picture it being said by Mi

You know what's fascinating to me? Star Wars...my child's sense of wonder...the fact that more people don't fall off the Grand Canyon consid

You’re What Is Holding Your Firm Back Great, y’all fucking hate me…terrible way to begin this, right? But here’s the thing, have you been wr

Starting a firm is challenging. Most firms fail at the beginning for one of these reasons: 1) Charging too little 2) Not spending money to

The more channels that you can market on... The fewer people see each thing... The more important it is to build a personal brand, focus on

I think there's an 83% chance you actually read this. Hey |first-name|, Success is the intersection of preparation, opportunity, and LUCK. R

I've been thinking a lot about client journeys, basically what happens between a client knowing you exist and hiring you. In the book Permis

What do you want? I find myself saying this over and over again (oftentimes to myself - thankfully quietly in those instances). Last week I

"Thank you for making this more complicated." Said no one ever But you're doing this with your firm, and it's costing you $$$ This past week

Last week, I had the honor of speaking at the Maximum Lawyer Conference. It's always a blast to get asked to speak, and even cooler when it'

You want to know what industry I think teaches me the most about my law firm? Feel free to take a guess. Ready for it? The restaurant

I wanna talk about soul Scratch that - I want to talk about Soul After having my four-year-old watch Cars, Encanto or Monsters Inc. probab

As I write this, it's 95 degrees in Salem, Oregon. I'm sure by the time you read this it will be 75...but still. I know how to handle 95 i

Let's talk about holidays. If you're like me and live in Orlando, the Orlando government had to issue an apology based on their July 4th st

It's never been easier to find an audience. Recently I watched Age of Samurai: Battle for Japan - a Netflix documentary. And as cool as it

Growing up, I freaking LOVED everything dark and gritty. I was a kid, and thankfully life was easy. (or, in financial terms, I was someone e

After 11 months on the road, we are back in Orlando for the month to help out on the judicial races. Which of course means that after 11 mon

So I started watching Season 4 of Stranger Things (I know, I know, I am WAY late to the party...) And I have to be honest, I made sure to wa

But I believe the world is burning to the ground Oh well, I guess we're gonna find out Let's see how far we've come Let's see how far we've

So this week, we were in a (thankfully very mild) car incident. After a LONG day of hiking in Yellowstone, we stopped in McDonald's to grab

No terribly pithy story that makes sense in the context of referrals for this week. Some weeks life teaches you a lesson, other weeks, and

The underappreciated part of our 13-month road trip has been seeing how places compare to my expectations. Considering I am TERRIBLE with g

"Why do you need to be the one to write this book?" That's the gist of a question Tyson Mutrux asked me when I asked him about writing the

Last week I was in Kansas City, and when I tell you I ate half my body weight in BBQ - well that would be hyperbole - but not by THAT much.

I have a friend who took her 4-year-old on a cruise and referred to the experience as being on "a floating prison." Having taken my son on

I'm probably late to this party, but I am completely FASCINATED by the Anna Delvey/Sorokin story.I came across it before the Netflix documen

I used to JOKINGLY end all of my LegalEase consultations with some version of "I am going to send you a contract. You can read it. This is

In the time I have spent writing this 15 minutes, I have gotten 3 emails. Whether that's a lot or a little to you is sort of irrelevant, w

I love Thanksgiving, and I hope you had a great one! There you go, that's the newsletter... No, I kid, I kid. For the last few months, eve

"Sorry, I'm too busy." "Hey, I know you're busy, but I was just hoping to..." "If you want something done, give it to a busy person."

As Rod Serling would (sometimes) say, this episode calls for a different kind of introduction...well this newsletter calls for a different l

The end of the year is the BEST time of the year. It sets both the finality of that arbitrary block of time (this year) while also doublin

Are you a law firm owner looking to improve your practice and better serve your clients? If so, you should consider using artificial intelli

It's the LAST newsletter of 2022! Over this last year, I started this newsletter, and 2500 of you have joined me in reading it every week

There's a thing going around in one of the groups I am in that talks about people outlining a WORD to become their theme for 2024. Think a

What do Justin Timberlake, Amanda Seyfried, and Leonard from Big Bang Theory have to do with making you a happier lawyer? They were all in

If you know me, you know I LOVE a good parable. Whether it's the Go-Giver, the Five Dysfunctions of a Team, or just the story of the Ameri

You know the expression we are what we eat? Well, for me...I apparently ate a fat guy. But I am working on it. I'm about 1/3 of the way th

Jordan, Bill, Bill, Bill Bill, Bill, Bill No, I didn't have a stroke and think you should go back to the billable hour...instead, if you're

When my firm first rolled out Lawmatics, our CRM system, I spent about 100 hours learning it, writing the emails, and building the system ou

I want to be very clear about something. I do NOT have all the answers. But I try to explain my thinking and logic and help others draw con

A few months back, I got into an argument with someone who said that firms NEEDED to bring everyone back to the office. They had secret num

Why do you do what you do? For the uniqueness? There are 1,300,000 lawyers in the country last I saw (and then paralegals, lawyers in other

You need to be on TikTok! No, wait, Instagram. Or maybe you should start a discord server! Don't you want people to know who you are? Act

Today, I'm going to be the old man yelling at a cloud. Here are 9 things business do that I HATE, HATE, HATE. And because one of the things

It's over, it's over, it's over! My 75Hard experience is over and I want to go deep into it with you, because to be honest, it's confirmed

Ever since I watched Pepsi, Where's my Jet on Netflix I have been OBSESSED. I don't particularly like Pepsi (or really any soda ... but I

I STILL don't understand how anyone paid bills in the old days. My landscaper is the ONLY bill I don't have automated, and I genuinely have

I think a lot about Zihuatanejo. I've never been, it looks cool, but I mean it more from the perspective of Andy Dufresne in Shawshank Red

For the longest time, I have always been in awe of the Rubik's Cube. I thought you had to be a freaking genius to do it and now that I ca

Balancing Chores and Joy in Relationships

How to Have A Good Meeting

Mastering Time with Magic: How I Make My Calendar Work for Me

25 Mindset Shifts to Level Up Your Law Firm Leadership Part 1

📝Redefining Employee Evaluations: A Journey Towards Empowerment and Growth📝

Cracking the Social Media Code: Insights from a Seven-Figure Sales Journey - Part 2

Last week I spoke about figuring out what you can and cannot control and told you this week I was going to go deep into one example from my

Counting Your Way to Success: 7 Numbers to Firm Success

The Marshmallow Experiment

im-sorry-or-you-are-welcome

Growing Your Firm with a Little "Parental" Instinct

Eisenhower Matrix

Mastering Dunbar's Number: Building Stronger Connections in Your Law Firm 🤝⚖

Don’t Be Vain, The Song is NOT About You: Delegation for the Busy Law Firm Owner part 1

Delegation part 2

How to have a good meeting

Time Efficiencies To Start Today

Time-Blocking: Your Path to Triforce Mastery 🛡️⏳

Embrace Your Spidey Flow State 🕸️

The Flux Capacitor of Your Productivity 🚗⏰

Alfred to Your Batman: Get an Assistant 🎩

🔍 Deciphering Losada’s Enigma: Finding the True Positive Balance in Law! 🌟

🌌 Subject Line: Crafting Your Trilogy: Propel Clients to Their Galactic Choice! 🌌

🎃 "Trick or Treat" Client Experience: Ensuring Clients Get More Treats than Tricks from Your Firm 🎃

🌌 The Force of Positivity: Harnessing the Power of a Happy Galaxy 🌟

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