I want to be very clear about something.
I do NOT have all the answers. But I try to explain my thinking and logic and help others draw conclusions.
Wink wink, nudge nudge that might be a call back to last week's newsletter with the study about the VW Beetle.
But it's still true.
For whatever reason, I have been sharing a lot more - this has worked for me in these newsletters, then this is what I am thinking through right now and trying.
So here we go! Another dive into Chat GPT.
Learning in Action
JOE: What is the hex color code for barney the dinosaur?
ChatGPT: I'm sorry, I'm not sure what you mean by the "hex color code for Barney the Dinosaur." Could you please provide more information or clarify your question?
Joe: What is the hex color code for purple?
ChatGPT: The hex color code for purple is #660099.
Joe: What color is barney the dinosaur?
ChatGPT: Barney the Dinosaur is typically depicted as a deep shade of purple.
Joe: What is the hex color code for barney the dinosaur?
ChatGPT: The hex color code for Barney the Dinosaur is not an official color. But Barney the Dinosaur is typically depicted as a deep shade of purple, which a hex color code is #660099.
This conversation comes from an article I came across that sent me down this path.
The important takeaway is that apparently, this conversation helped the AI learn how to answer the same question for other people...
But here's the thing, I am selfish, or at least selfish-ish...can I get it to learn ME?
Am I Crazy?
Yes, but...here is what I want to do: I want to try to get it to nail MY voice. Why?
Because this would be so SUPER cool if it worked for me. And look, you know me, I'm honest, so I would end all the emails with "at least this is what AI Jordan thinks real Jordan would reply with. But, of course, he will follow up if I am wrong."
This would be the easiest way to keep up in a world of ever-increasing content quantity.
Because I am not set in stone, and also, high seas raise all boats, so at worst, I am making other people's content and ideas better.
So here is what I want to try:
Taking EVERY social post that's on our content calendar sheet (about 6000 of our posts)
AND
Every transcript of our Exhibit A show cut down to JUST what I say
AND
Every newsletter I've written
AND
Any other video transcripts of me talking
And see what Chat GPT comes up with.
Thoughts on this? Am I on the right track? Has anyone tried this? Am I missing something key here?
That being said, if you aren't ready to bite off more than I can chew...here are a few things you can try.
1) I had it write me a song: (thank you, Colin Levy for this idea)
Marketing a law firm can be tough, But with the right stuff, it's not so rough.
First, you need a team that's smart and slick To create a message that will make folks tick
Your website should be polished and clean With all the information that clients need to glean.
Make sure your social media is on point And that your SEO is top-joint.
Networking events you should attend And make sure your business cards never end. Advertising in local papers and on TV Can help bring in new clients, don't you see
Word of mouth is still the best referral, So make sure your service is top-notch and referral.
With all these efforts, your firm will thrive, And your client list will surely come alive
Marketing a law firm takes hard work and dedication, But with the right strategy, you'll reach your destination
2) Can you rewrite the above (thing) so it sounds more like [well-known name influencer, actor, etc.) or in the style of?
For example, I asked it to write me a letter like a soldier was send during an old-time war, and it did not disappoint:
My dear fellow legal warriors,
From the battlefield of the legal market, I write to you with news of our steadfast efforts in the pursuit of justice.
As legal marketers, we are called upon to defend the rights and interests of our law firm. With honor and integrity as our guide, we fight tirelessly to secure the best possible outcome for our clients.
Though the competition may be fierce and the stakes high, we are ever-confident in our abilities and the cause for which we fight. Our dedication to our clients and the legal profession drives us forward, ever-determined, to emerge victorious.
Rest assured, my colleagues, that together we are safe and well. We think of you always and long for the day we may emerge victorious in this legal market.
Yours in service,
[Your Name]
or if I were in Game in Thrones, I would be called
Jordan "The Master of the Law" Ostroff, Earl of the Legal Market, Champion of the Injured, Husband of [Your wife's name], Father of [Your son's name], Knight of the Order of the Legal Eagles
or
Jordan "The Lawbringer" Ostroff, Duke of the Courtroom, Guardian of the Oppressed, Husband of [Your wife's name], Father of [Your son's name], Commander of the Legion of Legal Warriors
Trust me, and there are a LOT more of these...
3) Can you repurpose this (long-form content) into a few social media captions? [copy and paste your transcript here]
Bonus points if you tell it to make you some tweets, too (it will use hashtags or pound signs if you want to be old school)
4) Coming up with new ideas
I had this idea for some funny videos, so I gave it my prompt to see what other options would come from it.
What is the most famous movie quote that I could easily make into a bad dad-style joke about marketing a law firm?
Here are a few examples of famous movie quotes that could be adapted into a "bad dad" style joke about marketing a law firm:
"I'll be back" (Terminator) - "I'll be back, but first, I gotta market this law firm."
"You can't handle the truth!" (A Few Good Men) - "You can't handle the truth, but you can handle our law firm's services."
"Here's Johnny!" (The Shining) - "Here's Johnny, and he's a lawyer at our firm."
"I feel the need... the need for speed" (Top Gun) - "I feel the need... the need for speed in winning your legal case with our firm."
"I'll have what she's having" (When Harry Met Sally) - "I'll have what she's having... a positive outcome with our law firm."
or for newsletter (hint, some of these topics might look familiar)
What are the best topics to write about for growth-minded law firm owners who are too busy to get stuff done and want to grow their firms so they can live the best life possible while having an awesome firm?
Some potential topics for growth-minded law firm owners who are looking to grow their firms and improve their work-life balance include:
Time management and productivity strategies for busy attorneys
Outsourcing and delegation techniques to free up time for more high-value tasks
Marketing and business development strategies for attracting new clients and growing the firm's revenue
Building and managing a virtual or remote team to increase flexibility and reduce overhead costs
Leveraging technology and automation to streamline processes and improve efficiency
Mindset and self-care techniques for reducing stress and maintaining a positive work-life balance
Building and nurturing a strong company culture to attract and retain top talent
Negotiating and developing strategic partnerships to expand the firm's reach and capabilities.
Until then, may you one day be able to pull a Tom Brady and retire happily (and also to a $400,000,000 second career offer). And let's be honest, by the time you read this at the end of the week, he might have already un-retired!
Next week, we will see you back here for our chat about how to grow your firm while minimizing your tIme
.
Until Next Friday
Okay, so this all sounds good, but you’re wondering how to start making these changes. The first important step was visiting this web page, so congrats! You’re already on the right track. The next crucial step is booking a consulting appointment with me so we can come up with a plan and replicate the results of so many others before you.
You can book an appointment here. See you soon!