The Best of 2022 and the Journey Ahead

It's the LAST newsletter of 2022!

Over this last year, I started this newsletter, and 2500 of you have joined me in reading it every week (or at least most weeks...or at least my open rates say so...).

It's a labor of love every week because this is the MOST real thing I write every week. It's 100% from me (or me running the AI like last week), and I write these at most two weeks in advance, so it's REALLY what I am going through as I am going through it.

I know some coaching programs talk about building the bicycle as you ride it, and that's sort of what I do here. But I hope you take that as a positive that I am giving you the raw, the real, and the (probably) really long...

As we dive into next year, I hope to focus on this newsletter more. I want to get it into the hands of as many law firm owners as possible, but ONLY if they believe the following.

1) we do GREAT work for our clients on their cases

2) we believe in supporting our traditional/digital marketing with personal branding (basically being our genuine selves)

3) AND we can do this while also living an even better life

It's a bit of the e-myth, a dash of the 4-hour workweek, and a spoonful of Gary Vee (just without the hustle porn).

If that sounds like you, join me on this journey, and let's all be better together.

If that sounds like anyone you know and want to help, please pass this along to them.  

If it doesn't sound like you, unsubscribe. You will NOT hurt my feelings.

Here's the thing - I run two multi-million dollar businesses (with a third on the way) while working 2 (maybe 3) days a week for about 15-25 hours each week. I got where I am because of many people helping me, going out on a limb for me, or trusting me with a case when I was new.

And I want to give that back (and more). And fuuuuuuuck, if I can do it and be where I am now, you can do it too.

1) make the plan

2) honor the plan (thank you, Melissa Shanahan!)

3) tweak the plan

So that being said, to do a year-end recap (or catch you up), here are the 10 MOST commented-on articles (in no order):

1. How AI can help Your Firm do More with Less.

In this newsletter, we will explore some key ways law firm owners can use AI to improve their practice and gain a competitive edge.

2. What would your firm do with 120 more referred cases?

You can start a clean break from things not going the way you want if you want it or keep the good times rolling if you don't. Here's how I plan my end-of-the-year planning for people in either boat.

3. Grow your firm in 2023 with these 250 things!

Here are 250 things you can do to move your firm forward next year. 

4. Try Something New!

So if you want to stay on top, you must keep getting uncomfortable. Learn some new ways how you can try something new!

5. It's Time You Get What YOU Want

Here are 3 Things you HAVE to Know to get what you want.

6. 5 Common Flaming Hoops Of Death You Don't Need

Let's discuss how we can streamline your processes to make more money.

7. The 6 Principles of Persuasion to Help You Grow your Firm

Here's how you can utilize Robert Cialdini's principles for your firm.

8. Happy Thanksgiving! I am thankful to you.

And in this weekly newsletter, I will tell you - life is a lot more FUN when you stop keeping score (or keep score about how much you can do for others). 

9. Is being busy killing your productivity?

Because let's be honest, if you're busy, you can't be successful. Or at least you can't be MORE successful. So what can we do about it?

10. Why Video Is the Next Best Thing to In-Person Communication

But what happens when you can't be with people as much as you'd like? A call is nice, and a letter is wonderful, but sometimes you need to connect by video.

Until next year! Seriously, may you not join the CIA as a lawyer...that seems like misery crammed into THE company...and with that final dad joke - see you in 2023!

Until Next Friday

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