Practical marketing, referral, intake, and client-growth ideas for law firm owners who want sustainable revenue without sacrificing their lives.
A law firm intake process can make or break the promise your marketing makes. What do a Super Bowl ad promising the easiest purchase of your life, Dorothy finally reaching the Emerald City only to get stopped at the gate, and a law firm website saying "We’re here for you" before the caller lands in
Read MoreYou want to know what industry I think teaches me the most about my law firm? Feel free to take a guess. Ready for it? The restaurant industry, and here’s why. As much as we might want to be fancy, white-collar, ivory tower types, that’s not really where we sit. No one is going in
Read MoreOne of the most underappreciated parts of our 13-month road trip has been seeing how places compare to my expectations. Considering I am terrible with geography, this usually boils down to something like, “I didn’t think this place would look like this.” For example, the La Brea Tar Pits turned out to be more of
Read MoreFirst things first, you need to know what your ideal client looks like. The more channels you market on, the fewer people see each thing which makes it more important to build a personal brand, focus on an ideal client, and get out there at scale. As I sit down to write this, no joke,
Read MoreWhat do Indiana Jones, my clients, and that guy who somehow closes deals while fishing have in common? They all figured out that just being cool gets you pretty far. For Indiana Jones, he literally does nothing that helps the outcome in Raiders of the Lost Ark and is just an awesome vibe the whole
Read MoreEver since I watched Pepsi, Where’s My Jet on Netflix, I have been OBSESSED. I don’t particularly like Pepsi (or really any soda — but I am a true Southerner, so Coke over Pepsi), but I must admit that it’s a fascinating company. The impact of the cola wars with Coca-Cola really mirrors so much
Read MoreSo I started watching Season 4 of Stranger Things. I know, I know, I am way late to the party. And I have to be honest. I made sure to watch the recap before the season started, and for a solid five minutes, I doubted that I had even watched Season 3 of the show.
Read MoreLast week I was in Kansas City, and when I tell you I ate half my body weight in BBQ, that would be hyperbole, but not by THAT much. Thank you to Mike Whelan for being a great tour guide and always being an excellent chat partner. I got to try Q39, Pigwich, Joe’s Kansas
Read MoreAfter eleven months on the road, we are back in Orlando for the month to help out with the judicial races. Which, of course, means that after eleven months of avoiding COVID, my wife caught it three days after we got back. Florida. Thankfully, she is totally fine. It is just one of those things
Read MoreIt’s never been easier to find an audience. Recently, I watched Age of Samurai: Battle for Japan on Netflix. As cool as it was (I highly recommend it if you like military history documentaries), you know what stood out to me the most? Nothing actually helpful for trivia. Instead, what impacted me the most was
Read MoreBest Spot!
I love being invited to events— especially when it involves the chance to help more people run a business they can be proud of while living a life that’s even better. Whether it’s your awesome podcast or the conference of the year, let’s chat about how I can help make it that much better.
Being Green.
And it’s not easy to build a successful business while maintaining a sense of control over your life, either. That’s why I’m here, to help you create the kind of life you will love to live. Yep, you can have your cake and eat it too. Who would want a cake they can’t eat? (even if I am more of a cookie/brownie type guy).