Read on to learn what actually drives success. Goals are pointless. There. I said it. Way too often, we get wrapped up in a BHAG (Big Hairy Audacious Goal) and one of two things happens: And suddenly, we’re right back where we started. Goals Aren’t the Problem—Habits Are the Solution Don’t get me wrong—goals can
Read MoreWhat do Aristotle, David Brooks, and The Rock have in common? They all want us to think about what makes life worth living—just in very different ways. Aristotle called it eudaimonia.David Brooks tells us we should strive for joy.And The Rock? Well… he calls it cheat-day pancakes. This week, we’re talking about what we humans
Read MoreAnd That’s Actually a Good Thing I did it.I officially hit a nerve. And honestly? I’m glad. First—let me be crystal clear about the point I was making. I do not care what email platform you use.Gmail? Love it.Yahoo? Sure.Smoke signals? Let’s talk. BUT—if you’re emailing someone as a law firm, you need a branded
Read MoreYes, You Can Film From Home. All the world’s a stage,And all the men and women merely players. Shakespeare really might’ve been the original influencer. Here’s the truth:It has never been easier to create content. Filming yourself.Going live.Snapping photos.Posting consistently. All easier than ever. Case in point: this is me filming content at home.And no—you
Read MoreBut This Newsletter 100% Is It’s already almost February. By the time you read this, January will basically be over.That means 1/12th of the year is gone. Which is… kind of wild. I swear time now exists in two eras: But I digress. Hopefully, you’re on track to hit your numbers, metrics, goals, and plans
Read MoreRead on for how Futurama jokes can actually help you build your brand. Last week on Jordan O in the Know… cue dramatic music But seriously—last week we talked about figuring out your brand. You might phrase that as: Ideally, the answer is something like: “They’re incredible at what they do, easy to work with,
Read MoreI Might Be on Vacation, But I’m Never Really Gone… Coming to you live from the past—which I think is possible without going 88 MPH or installing a flux capacitor. This was written weeks ago.Which actually makes it more relevant, because today we’re talking about batching and blocking your time so your business doesn’t require
Read MoreWhat Do Fred Reichheld, Iron Man, and 2019 Jordan Ostroff Have in Common? I know, I know…Who? Here’s the quick history lesson: In 2003, Fred Reichheld introduced a simple way to measure client loyalty by asking one question: “How likely are you to recommend X to a friend?” You’ve seen it everywhere. That question became
Read MoreWhat Do Tony Stark, Yoda, and You Have in Common? They all understand the value of great guidance. Tony Stark had JARVIS to help him navigate his Iron Man escapades.Yoda dished out wisdom to steer Luke Skywalker away from the Dark Side.And you? Well… you’ve got me, the stupid things I try first, and this
Read MoreThere’s More Than Just Writing and Hitting “Send” I’m officially back from Hawaii—with a bunch of new shirts.They were all made in China… but purchased in Hawaii, so they’re official. While I was on vacation, something funny happened:my social media use was still very much my job. So this week, I wanted to zoom in
Read MoreBest Spot!
I love being invited to events— especially when it involves the chance to help more people run a business they can be proud of while living a life that’s even better. Whether it’s your awesome podcast or the conference of the year, let’s chat about how I can help make it that much better.
Being Green.
And it’s not easy to build a successful business while maintaining a sense of control over your life, either. That’s why I’m here, to help you create the kind of life you will love to live. Yep, you can have your cake and eat it too. Who would want a cake they can’t eat? (even if I am more of a cookie/brownie type guy).