A Journey into Personalized AI Communication I want to be very clear about something. I do not have all the answers. But I try to explain my thinking and logic so others can draw their own conclusions. Wink wink, nudge nudge. That might be a callback to last week’s newsletter about the VW Beetle study.
Read MoreBreaking Down the Numbers for the New Year The end of the year is the BEST time of the year. It marks the finality of one arbitrary block of time, this year, while also opening the door to the possibility of the next block of arbitrary time, next year. People tend to be happier with
Read MoreWhat do Justin Timberlake, Amanda Seyfried, and Leonard from The Big Bang Theory have to do with making you a happier lawyer? They were all in a movie called In Time. In the film, everyone stops aging at 25. After that, time becomes currency. You work to earn time, and when your clock runs out,
Read MoreWhy Do You Do What You Do? So why do you do what you do? There is a reason, and that is what we are talking about today. This might be sobering at first, but bear with me—I promise it has a happy ending, just like your story should. Motivation I am reading Daniel Pink’s
Read MoreYou didn’t come this far to only come this far. That is a paraphrase of a Matthew Reilly quote that I really like. But then also, “you can’t get there from here.” Said by a tour guide in Alaska letting us know that… well, I still don’t really know… because we could, in fact, get
Read MoreYou know the expression, we are what we eat? Well, apparently I ate a fat guy. But I am working on it. I am about one third of the way through 75 Hard and currently down ten pounds. Because instead of being what we eat, I think we are what we do every day. Last
Read MoreAs a kid, I was a huge reader. I would take baths and read for hours.(Mom, I’m still sorry about dropping Cat’s Cradle into the tub and absolutely destroying it.) Then I went to law school. People told me I’d love law school because I enjoyed arguing and proving I was right—which, to be fair,
Read More“Why do you need to be the one to write this book?” That’s the question Tyson Mutrux asked me when I reached out about writing the foreword. And to be clear—for anyone who doesn’t know Tyson—he asked it with genuine curiosity and support.Not to be an asshat. Thankfully, I have an easy answer. Why This
Read MoreYou can find the right people without a full CSI team. Last week, we talked about breaking down your marketing plan and figuring out the raw numbers you need to succeed.This week, I want to build on that foundation by filling in one of the most overlooked pieces of marketing: The WHOs. Because once you
Read More(Hint: It’s Not Just “Collect All the Data”) And there it is—everything you need to know about reporting and how not to be a boss. But seriously… let’s talk numbers.And not in the boring, engineer-with-a-spreadsheet way. Metrics Aren’t the Goal — Decisions Are When it comes to metrics / KPIs / reports / data /
Read MoreBest Spot!
I love being invited to events— especially when it involves the chance to help more people run a business they can be proud of while living a life that’s even better. Whether it’s your awesome podcast or the conference of the year, let’s chat about how I can help make it that much better.
Being Green.
And it’s not easy to build a successful business while maintaining a sense of control over your life, either. That’s why I’m here, to help you create the kind of life you will love to live. Yep, you can have your cake and eat it too. Who would want a cake they can’t eat? (even if I am more of a cookie/brownie type guy).