There Are 1,300,000 Lawyers and 400,000 Firms. Why Should Clients Choose You? Am I unique? For me, I know the answer is yes, often to my detriment. But for you and your firm, are you? And if so, how? If you immediately answered both of those questions, awesome. You can skip the rest of this
Read MoreOne of the most underappreciated parts of our 13-month road trip has been seeing how places compare to my expectations. Considering I am terrible with geography, this usually boils down to something like, “I didn’t think this place would look like this.” For example, the La Brea Tar Pits turned out to be more of
Read MoreAre you a law firm owner looking to improve your practice and better serve your clients? If so, you should consider how artificial intelligence, or AI, can support your business. AI has the potential to significantly improve the efficiency and effectiveness of legal work, and many law firms are already using it successfully. In this
Read MoreOver the last year, I started this newsletter, and 2,500 of you have joined me in reading it every week. Or at least most weeks. Or at least that is what my open rates say. It has become a labor of love because this is the most real thing I write each week. It is
Read MoreIn the 1980s, the US provided military and financial support to try and counter the Soviet influence in the Middle East. Some of these Afghan rebels that we trained and armed became figures like Osama bin Laden and others who later formed Al-Qaeda. Could we have foreseen those decisions in the 1980s leading to 9/11?
Read MoreFirst things first, you need to know what your ideal client looks like. The more channels you market on, the fewer people see each thing which makes it more important to build a personal brand, focus on an ideal client, and get out there at scale. As I sit down to write this, no joke,
Read More250 Practical Ways to Move Your Firm Forward As Rod Serling would sometimes say, this episode calls for a different kind of introduction. And so does this newsletter. Below are 250 things you can do to move your firm forward next year. You can do all of them, though that is probably not ideal. You
Read MoreToday, I’m going to be the old man yelling at a cloud. Here are 9 things businesses do that I HATE, HATE, HATE: 1. Not Getting To The Point The quicker or more succinctly I can explain something, the more impactful it is. Someone once sent me to a 3-hour YouTube video to explain something
Read MoreSometimes Doing Less Is Better Do less, but better. I think Dieter Rams coined that phrase, but whenever I hear it, I hear it in Mike Whelan’s voice. If you don’t know Mike, fix that. He wrote a fantastic book about finding your place in the lawyer space and runs the Lawyer Forward Facebook group.
Read MoreThere is a trend going around in one of the groups I am in where people choose one word to define their year. Think about it. If you were setting one word to sum up 2023, what would it be? For some, it might be profit, marketing, or cases. Others might choose something more abstract
Read MoreBest Spot!
I love being invited to events— especially when it involves the chance to help more people run a business they can be proud of while living a life that’s even better. Whether it’s your awesome podcast or the conference of the year, let’s chat about how I can help make it that much better.
Being Green.
And it’s not easy to build a successful business while maintaining a sense of control over your life, either. That’s why I’m here, to help you create the kind of life you will love to live. Yep, you can have your cake and eat it too. Who would want a cake they can’t eat? (even if I am more of a cookie/brownie type guy).