Practical marketing, referral, intake, and client-growth ideas for law firm owners who want sustainable revenue without sacrificing their lives.
I want to talk about soul. Scratch that. I want to talk about Soul. After having my four-year-old watch Cars, Encanto, or Monsters Inc. about 10,000 times, it was time to expand his horizons a bit. And look, let’s be honest, he didn’t really understand the core of the movie. But he laughed at the
Read MoreConfession time. I completely stopped carrying business cards. Not because I have anything against them. You just usually only need them in two situations. Otherwise, you might not need them at all. From the standpoint of a one-on-one lunch or a small networking event, I hate them. And here’s why. If I give you my
Read MoreWhat do an Executive Assistant, nachos, Indiana Jones, and a hundred million dollars have in common?They all starred in the newsletters that hit hardest this year, made lawyers laugh, made them rethink their businesses, and occasionally made them send me emails like “Jordan…were you talking about me?” (Yes. Probably.) As we wrap up another year
Read MoreYou need to be on TikTok! No, wait, Instagram. Or maybe you should start a Discord server! Don’t you want people to know who you are? Actually, you need a show on TruTV. Or…write a book! Let’s start here: what is a personal brand, actually? Here’s a definition I stole from Rory Vaden: it’s the
Read MoreJust Focus on Your Ideal Client One of the best gifts my wife ever got me was a straw. Seriously. One of those big plastic straws that goes into a cup. Nothing fancy. No wild shape. I think it cost one dollar for a four pack. But it had a TON of meaning to me.
Read MoreI used to jokingly end all of my LegalEase consultations with some version of this: “I am going to send you a contract. You can read it. This is NOT ClickFunnels. It does not become $40,000 if you do not sign up in the next 15 minutes, and there are not only two slots left.”
Read MoreHow Law Firms Can Thrive in a Swipe-Right World I have a friend who took her four year old on a cruise and referred to the experience as being on a floating prison. Having taken my son on two cruises, I cannot say it was THAT bad. But I think of that quote every single
Read MoreSo I’ve been doing some thinking…What happens between a client knowing you exist and hiring you? I’ve been thinking a lot about client journeys, basically, what happens between a client knowing you exist and hiring you. In the book Permission Marketing, Seth Godin writes about a summer camp. What they realized is that by getting
Read MoreYou didn’t come this far to only come this far. That is a paraphrase of a Matthew Reilly quote that I really like. But then also, “you can’t get there from here.” Said by a tour guide in Alaska letting us know that… well, I still don’t really know… because we could, in fact, get
Read MoreYou can find the right people without a full CSI team. Last week, we talked about breaking down your marketing plan and figuring out the raw numbers you need to succeed.This week, I want to build on that foundation by filling in one of the most overlooked pieces of marketing: The WHOs. Because once you
Read MoreBest Spot!
I love being invited to events— especially when it involves the chance to help more people run a business they can be proud of while living a life that’s even better. Whether it’s your awesome podcast or the conference of the year, let’s chat about how I can help make it that much better.
Being Green.
And it’s not easy to build a successful business while maintaining a sense of control over your life, either. That’s why I’m here, to help you create the kind of life you will love to live. Yep, you can have your cake and eat it too. Who would want a cake they can’t eat? (even if I am more of a cookie/brownie type guy).